Wednesday, Feb. 27
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6:00 PM
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Welcome Dinner with Speakers
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Lessons Learned from ARA Members
- Russ Carlson, Southern Valley Chemical
- Lani Jordan, CHS Corporate Communications
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Thursday, Feb. 28
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7:30 - 8:30 AM
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Continental Breakfast
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8:00 AM - 12:00 PM
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Crisis Management & Communications Strategy
- Lindsay Strand, Lindsay Strand Associates, Inc.
- When is it a Crisis?
- What's in a Crisis Communications Plan
- Guiding Principles for Success
- Establishing Goals and Objectives
- Creating Core Messages
- Developing Standby Statements
- Identifying Your Spokespeople
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12:00 - 1:30 PM
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Lunch with Speaker
The Power of Words - What the Research Says
- Erin Poppelreiter, Ketchum Public Relations Corporate Practice and Campaign Manager for the U.S. Farmers & Ranchers Alliance
- Choosing the right words and phrases when speaking to the public about agriculture.
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1:30 - 5:00 PM
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Responding in a Crisis and Media Relations
- Lindsay Strand and Lani Jordan
- Communicating in a Crisis
- The Media Landscape Today
- Rules of Engagement with the Media
- Communicating Key Messages
- Role Play and Critique
- Handling Difficult Questions
- Recap and Closing Remarks
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