ARA Crisis Management & Media Training Program - SOLD OUT - Registration Closed

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Is your business prepared to handle a public relations crisis?  If a major accident happens at your facility, how do you respond?  What would you do if an extreme activist group and TV crew suddenly appeared at your facility making outrageous claims?

Many agricultural retailers are facing these challenges today. Knowing how to respond in these situations is critical and could have a major impact on the success and reputation of your business. ARA has developed a new Crisis Management & Media Training program to help agricultural retailers address these concerns. This program will be led by communications experts with experience dealing with mainstream press and crisis communications, and have an understanding of the agricultural retail industry.

                                                              ARA Members               Non-members
Registration Fee                                    $450                                $750

Note:  Registration Changes and Cancellations

All registration cancellations and registration transfer requests must be submitted by Tuesday, Feb. 19 for processing. To submit your cancellation, email

After Feb. 19, registrations are not refundable. Cancellations, transfers and refunds are subject a $50 administrative charge.  Questions regarding registration may be directed to Michelle Hummel or Kelly Jones in the ARA office at (202) 457-0825.

Event Schedule

Wednesday, Feb. 27

6:00 - 9:00 p.m.
Welcome Dinner and Reception
Lessons Learned from ARA Members
Thursday, Feb. 28

7:30 - 8:30 a.m.

Continental Breakfast
8:30 a.m. - 12:00 p.m.

Morning Session
Crisis Communications Strategy and Planning

12:00 - 1:30 p.m.
Lunch and Guest Speaker
The Power of Choosing the Right Words
1:30 - 5:00 p.m.
Responding in a Crisis and Media Relations

5:00 p.m.

Program Adjourns

Bios for Program Leaders and Special Guests

Hotel and Transportation Information

Detailed Program Agenda

Questions regarding this program may be directed to Michelle Hummel in the ARA office at (202) 595-1712 or


Michelle Hummel
Starts:  Feb 27, 2013 6:00 PM (CT)
Ends:  Feb 28, 2013 5:00 PM (CT)