ARA Crisis Management Workshop

Monday, February 27 - Wednesday, March 1, 2017

Based on feedback from the popular ARA Crisis Communications Training Program, ARA has created a new program focused on preparing, responding, and sustaining a crisis plan. The day and a half workshop will be held Feb. 27 to March 1 at the Tropicana Hotel in Las Vegas.

The ARA Crisis Management Workshop, sponsored by FMC, is led by industry experts and features classroom training, interaction scenarios, and a template crisis plan.  Knowing how to react in a crisis situation is critical and could have a major impact on the success and reputation of your business.


  • ARA Members: $550
  • Non-Members: $850

Room reservations will be made for each registered participant by ARA at the Tropicana Hotel.  Room rate of $115/night is the responsibility of the attendee and a credit card will be requited upon arrival.

Program Highlights:

Getting Crisis-Ready: Prepare

  • Elements of a good crisis plan
  • Industry standards and best practices

Getting Crisis-Ready: Respond

  • How to deploy the crisis plan in an active response situation
  • Event scenarios (spill, weather, activist, etc.)
  • Regulatory and local requirements

Getting Crisis-Ready: Sustain

  • Operationalize, sustain and even leverage a plan
  • Communicating the plan
  • Refreshing the plan

Interaction Scenarios + Coaching

  • Mock “real-world” situations to test and refine crisis response

Crisis Planning Jump Start

Build out an initial safety plan with ag retail industry experts


Tropicana Hotel
3801 S Las Vegas Blvd.
Las Vegas, NV 89109