The ARA website, www.aradc.org, is the communications hub for the association. Editorial content from Retailer Fact$, Member Alerts, ARA Press Releases, Letters to Agencies and Congress and more are posted on the website.
The site receives more than 1,400 unique visitors per month. On average, visitors view 3.75 pages and stay on the site for more than three minutes. The site’s bounce rate – the percentage of visitors who leave without interact with the site – is less than 55 percent, and almost 30 percent of visitors are returning to the site. These statistics show that visitors to the ARA website stay on the site, read the content and come back frequently, all of which makes it a great place for your ad to be seen.
A front page banner rotator position is available. Other ads run randomly on inside pages of the website or within discussion pages of online communities.