Be Prepared for a Crisis Situation

ARA Crisis Management and Media Training Seminar

Is your agricultural retail business prepared in the event of a crisis situation? If the media came to your facility as the result of an accident or other event, are you prepared to respond?

Knowing how to react in these crisis situations is critical and could have a major impact on the success and reputation of your business. Sponsored by FMC and CHS, communications experts Lindsay Strand and Lani Jordan and will walk you through how to craft a strategy to deal with the mainstream media in a crisis situation.

Strand, President of Lindsay Strand Associates, Inc., and Jordan, Director of Corporate Communications for CHS, bring crisis communications experience and an understanding of the unique challenges ag retailers face.


Lindsay Strand

Lindsay Strand

Ms. Strand is president of Lindsay Strand Associates, Inc., a nationally recognized firm that provides crisis and strategic communications consulting, media training and executive presentation coaching to a wide range of clients.

She draws upon her experience as an award-winning television journalist at network affiliates in Minnesota and Illinois, as well as her work on the staff of a United States Senator in Washington, D.C.

Ms. Strand is an adjunct faculty member of the Executive Development Center at the University of Minnesota Carlson School of Management where she teaches presentation training for leaders.

Lani Jordan

Ms. Jordan is the Director of Corporate Communications for CHS, an integrated supply and grain-based foods company, which is one of the nation's largest agricultural companies and the leading producer-owned cooperative.

In her role, she develops the company's annual communication strategy, serves as chief media spokesperson for the organization, writes speeches for the board and senior management, and is responsible for the cooperative's annual meeting, production of the annual report, management of investor relations and handling a wide range of additional communication responsibilities.


Tuesday, July 26

6 - 9 p.m.

Welcome Reception & Dinner

Wednesday, July 27


Breakfast on own

9:00 a.m. - Noon

Crisis Management & Communications Strategy 
Lindsay Strand, Lindsay Strand Associates, Inc.

  • When is it a Crisis?
  • What's in a Crisis Communications Plan
  • Guiding Principles for Success
  • Establishing Goals and Objectives
  • Creating Core Messages
  • Developing Standby Statements
  • Identifying Your Spokespeople

Noon - 1:00 p.m.


1:30 - 4:30 p.m.

Responding in a Crisis and Media Relations
Lindsay Strand and Lani Jordan

  • Communicating in a Crisis
  • The Media Landscape Today
  • Rules of Engagement with the Media
  • Communicating Key Messages
  • Role Play and Critique
  • Handling Difficult Questions
  • Recap and Closing Remarks
7:00 - 8:30
Reception and Dinner

Thursday, July 28

Breakfast on own
8:30 a.m.-Noon

Responding in a Crisis and Media Relations (Part II)

  • Review and Critique
  • Recap and Closing Remarks
Noon Program adjourns

Presented by




ARA Members: $550
Non-Members: $850


All registration cancellations and registration transfer requests must be submitted by July 15, for processing. After July 15, registrations are not refundable. To submit a cancellation, email


Contact David McKnight at