Crisis Communications

Be Prepared for a Crisis Situation

ARA Crisis Communications and Media Relations Training
August 6-8, 2014 
Las Vegas

There are many misconceptions about the agriculture industry in the minds of the public today. Is your agricultural retail business prepared in the event of a crisis situation? If the media came to your facility as the result of an accident or other event, are you prepared to respond?

Knowing how to react in these crisis situations is critical and could have a major impact on the success and reputation of your business. As the result of a request from ARA members who have already encountered these challenging situations, ARA has developed the Crisis Management & Media Training program for agricultural retailers.

Sponsored by FMC and CHS, communications experts Lani Jordan and Lindsay Strand will walk you through how to craft a strategy to deal with the mainstream media in a crisis situation.

Jordan, Director of Corporate Communications for CHS, and Strand, President of Lindsay Strand Associates, Inc., bring crisis communications experience and an understanding of the unique challenges ag retailers face.

The registration fee includes crisis and media training, two nights hotel accommodations at The Tropicana – Las Vegas, Wednesday’s reception and dinner, breakfast, lunch and dinner on Thursday, and breakfast on Friday.
Register Today!
Registration Fee
ARA Members: $550
Non-Members: $850

Contact David McKnight at

All registration cancellations and registration transfer requests must be submitted by Wednesday, July 15, for processing. After July 15, registrations are not refundable. To submit a cancellation, email


Wednesday, August 6

6 - 9 p.m.

Welcome Reception & Dinner - Location TBD

Thursday, August 7

7:30 - 8:30 a.m.

Continental Breakfast

8 a.m. - Noon

Crisis Management & Communications Strategy 
Lindsay Strand, Lindsay Strand Associates, Inc.

  • When is it a Crisis?
  • What's in a Crisis Communications Plan
  • Guiding Principles for Success
  • Establishing Goals and Objectives
  • Creating Core Messages
  • Developing Standby Statements
  • Identifying Your Spokespeople

Noon - 1:30 p.m.


1:30 - 5 p.m.

Responding in a Crisis and Media Relations
Lindsay Strand and Lani Jordan

  • Communicating in a Crisis
  • The Media Landscape Today
  • Rules of Engagement with the Media
  • Communicating Key Messages
  • Role Play and Critique
  • Handling Difficult Questions
  • Recap and Closing Remarks
 6:30 - 8:30
Reception and Dinner

Friday, August 8

7:30 - 8:30 a.m. Breakfast 
8:30 a.m.-Noon

Responding in a Crisis and Media Relations (Part II)

  • Review and Critique
  • Recap and Closing Remarks
Noon Program adjourns


Lindsay Strand

Ms. Strand is president of Lindsay Strand Associates, Inc., a nationally recognized firm that provides crisis and strategic communications consulting, media training and executive presentation coaching to a wide range of clients. 

She draws upon her experience as an award-winning television journalist at network affiliates in Minnesota and Illinois, as well as her work on the staff of a United States Senator in Washington, D.C.

Ms. Strand is an adjunct faculty member of the Executive Development Center at the University of Minnesota Carlson School of Management where she teaches presentation training for leaders.

Lani Jordan

Ms. Jordan is the Director of Corporate Communications for CHS, an integrated supply and grain-based foods company, which is one of the nation's largest agricultural companies and the leading producer-owned cooperative.

In her role, she develops the company's annual communication strategy, serves as chief media spokesperson for the organization, writes speeches for the board and senior management, and is responsible for the cooperative's annual meeting, production of the annual report, management of investor relations and handling a wide range of additional communication responsibilities.

Lodging and Transportation

Hotel Information
The Tropicana Las Vegas
3801 Las Vegas Boulevard South
Las Vegas, NV 89109

Registration includes two nights hotel accommodations at The Tropicana – Las Vegas. Reservations will be made by ARA and the participant will receive a confirmation number approximately one week before arrival.

Transportation Information
The McCarran International Airport (LAS) is approximately a 10 minute cab ride from the hotel. Complimentary valet parking is available on site.