Power of Partnerships

By David Elser posted 02-27-2017 16:44


Syngenta sales leader: product value, training and partnerships are paramount

Growers are at the center of everything we do, but we realize our resellers are the people who work with them day in and day out. To this end, we want to sharpen our agronomic focus and give our channel partners the best possible training on our products, so that they can place those products on the farm even more effectively.

What are our top objectives this season? First and foremost, we want to be even more customer-focused, improving the quality of the time we spend with our reseller and grower customers. Second, we want to make sure we place the very best products on farms with our channel partners. And third, we want to continue developing our people, so that when they’re in front of customers, they’re best in class in making the most of opportunities and overcoming challenges. At the heart of all these objectives is what’s best for the grower.

How are we going to accomplish these objectives? We’re getting back to the basics. Agronomy is at the core of everything we do. We’re learning more about the relationship between our genetics and basic agronomic factors associated with how growers raise a crop each year, including soil types, environmental factors and other management variables like fertility and tillage. And then through our AgroCore training program, we’re sharing these insights with our channel partners to help increase their success at properly placing the best hybrid or variety on a specific grower’s farm. Our goal is to help our channel partners make recommendations that instill grower confidence, so that they can be the grower’s go-to source for expert advice and support.

Our channel partners are our eyes and ears in the marketplace. They see and hear things that we would otherwise miss. Because they are local, they share common ground—schools, churches, communities —with growers. Their ability to see things firsthand, build relationships with growers and connect with opportunities on the farm is very important and energizing. Syngenta is not going away, and neither is our loyalty and gratitude to our resellers. Together, we can make 2017 a year of growth, opportunity and success.

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