There is an increasing interest amongst growers regarding biological products, and it is retailers who become a source of knowledge about these new technologies that can strengthen their relationships with these potential customers. There are many resources available to retailers looking to learn more about these products including the Biological Products Industry Alliance (BPIA). BPIA is a trade association dedicated to promoting the responsible development of safe and effective biological products as beneficial tools for agriculture, horticulture, public health, and consumers through education, outreach, and advocacy activities. BPIA routinely holds workshops and conferences regarding biological products. The next BPIA meeting in Orlando, Florida on October 10-13, will include a Sustainability Symposium and will be followed by a Biocontrol Conference and Trade Show targeted for growers who want to learn more about biological products.