Be Prepared to Communicate in a Crisis

ARA Crisis Communications Training

Is your agricultural retail business prepared in the event of a crisis situation? If the media came to your facility as the result of an accident or other events, are you prepared to respond?

Knowing how to react to these crisis situations is critical and could have a major impact on the success and reputation of your business.


Day 1

6 - 9 p.m.

Welcome Reception & Dinner

Day 2


Breakfast on own

9:00 a.m. - Noon

Crisis Management & Communications Strategy 

  • When is it a Crisis?
  • What's in a Crisis Communications Plan
  • Guiding Principles for Success
  • Establishing Goals and Objectives
  • Creating Core Messages
  • Developing Standby Statements
  • Identifying Your Spokespeople

    Noon - 1:00 p.m.


    1:30 - 4:30 p.m.

    Responding in a Crisis and Media Relations

    • Communicating in a Crisis
    • The Media Landscape Today
    • Rules of Engagement with the Media
    • Communicating Key Messages
    • Role Play and Critique
    • Handling Difficult Questions
    • Recap and Closing Remarks
    7:00 - 8:30 Reception and Dinner
    Day 3
    Breakfast on own
    8:30 a.m.-Noon

    Responding in a Crisis and Media Relations (Part II)

    • Review and Critique
    • Recap and Closing Remarks
    Noon Program adjourns

    Presented by




    ARA Members: $550
    Non-Members: $850


    All registration cancellations and registration transfer requests must be submitted by two-weeks before the event for processing. Registration is not refundable for cancellations within two-weeks of the event. To submit a cancellation, email


    Contact David McKnight at