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Does your organization have a plan in place in the event of a crisis? In the event of a crisis, does your organization have an Emergency Action Plan? If so, is it actionable? What does it take to create a safety-conscious culture?

Program Overview

The ARA Crisis Preparedness Workshop in Philadelphia, Pa., March 9-11 is focused on creating or refining a personalized Emergency Action Plan that is relevant, implementable, and sustainable for the needs of your business and the local emergency resources. The content of the workshop will revolve around three fundamental principles of crisis management: plan preparation (PREPARE), actions and activities required to manage a crisis (RESPOND), and requirements to keep a crisis plan sustainable (SUSTAIN).

Led and sponsored by FMC, the day and a half program features industry best practices, interaction scenarios, and a template Emergency Action Plan.


Meet Your Speaker:

Lars Weborg headshot

Lars Weborg

Lars has spent the past decade providing communications and strategy counsel for clients competing in both the public and private sectors. He began his career at Chicago-based public affairs firm, Serafin & Associates where he supported advocacy initiatives for the Illinois Council on Developmental Disabilities, legislative campaigns targeting members of the Illinois Statehouse and crisis response/community affairs for a major construction materials company. Now at FMC, Lars supports safety, operations and crisis communications while managing the company's corporate citizenship initiatives.


Billy Pirkle headshot

Billy Pirkle

J. Billy Pirkle currently serves as the Vice President, Corporate Services for Novus Ag LLC. In 2018 Billy started and serves as President of Pirkle Solutions, Inc., a consulting firm providing regulatory and management consulting to the agricultural industry. Previously he served at Nutrien Ag Solutions, Inc. as Senior Director of Environmental, Health and Safety (2006-2018) and Royster-Clark, Inc. (1999-2006). He has been actively involved in the agricultural industry serving on several boards of directors and industry committees: ARA past Chairman, ResponsibleAg past Chairman, National Agronomic Environmental Health and Safety School past Chairman, and Asmark Institute's current board of directors.


Who Attends?

Environment, health and safety (EHS), and communications staff. Other participants include location managers and others who may be involved should an emergency situation occur. Participating companies are encouraged to send at least two team members to this workshop to maximize the experience. 


  • Member rate: $650
  • Non-member rate: $950


Monday, March 9

3 p.m. - 5:30 p.m. Opening Session and Keynote

  • Review of current crisis management and crisis communications plans

5:30 p.m. - 6 p.m. Networking Reception

6 p.m. - 8 p.m. Dinner

Tuesday, March 10

Breakfast Buffet Included

 8:30 a.m. Morning Session One

  • Common areas of improvement in crisis management plans
  • Key components of communications plan
  • Work on individual crisis communications plan

10 a.m. Break

10:30 a.m. Morning Session Two

  • Facilitated work on crisis communications plans and scenarios

12 p.m. Lunch

1 p.m. - 5:30 p.m. Afternoon Session One

  • Media training
  • Media scenarios
  • One-on-one sessions with crisis communications plans and subject matter expert

6 p.m. - 8 p.m. Group dinner

Wednesday, March 11

Breakfast Buffet Included

8:30 a.m. Morning Session One

  • Revisit and update plans
  • Practical applications: scenarios

1 p.m. Adjourn

(Please plan to stay through the final session)























Crisis 2020 graphic

Register Now


Melisa Augusto, ARA Director of Communications and Marketing