Natural disasters, global pandemics, supply chain shortages, and a complex regulatory environment – as ag retailers and suppliers, you have seen it all. Learn crucial methods to effectively manage and message any crisis at the ARA Crisis Preparedness workshop.
The program will focus on creating or refining a personalized Emergency Action Plan that is relevant, implementable, and sustainable for the needs of your business and the local emergency resources. The content of the workshop will revolve around three fundamental principles of crisis management: plan preparation (PREPARE), actions and activities required to manage a crisis (RESPOND), and requirements to keep a crisis plan sustainable (SUSTAIN).
The program features industry best practices, interaction scenarios, and a template Emergency Action Plan.
Because this workshop covers both the communications and the boots-on-the-ground sides of crisis management, ARA encourages you to bring an environmental, health and safety (EH&S) expert and a member of your communications team to get the most out of this program. One registration allows for two participants.
Interested in bringing more than two people? Deeper discounts are available for additional participants.
ARA is currently seeking sponsors for this program. Interested sponsors can reach out to Donnie Taylor, ARA Senior VP of Membership & Corporate Relations, at dtaylor@aradc.org.
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