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From Crop Scouting to Customer Service: The Impact of Taranis Technology
Armed with a drive to operate Bottiger Farms as a “tip-of-the-spear business”, Bottiger set to work forging the business relationships he knew he would need to build the “tech stack” that would deliver both precision and repeatability.Continue Reading
ARA Expresses Concern on EPA's Flawed, Unworkable WOTUS Rule
ARA President & CEO Daren Coppock released a statement expressing serious concern with the final "Waters of the United States" (WOTUS) rule announced today by the U.S. Environmental Protection Agency (EPA) and the Army Corps of Engineers.Continue Reading
Is Your Customer Satisfaction Score a Lie?
One of the fundamental tenets of performance improvement is to identify a metric that measures how you are doing. In business, the typical metrics are profitability, operational efficiency, and stakeholder satisfaction. The stakeholders are generally defined as ownership, employees, and customers. Of all these metrics, the one that can be the most misleading is customer satisfaction.Continue Reading