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ARA's Leadership At Its Best program sharpens communication skills.

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Leadership At Its Best (LAIB) promotes a cross-cultural exchange for various commodity and trade associations in one robust conference. LAIB participants experience training and development modules based on today’s leading thoughts, ideas and techniques.

The conference focuses on various aspects of leadership training and the priority issues facing agriculture with the goal of empowering today’s leaders for tomorrow’s future challenges and opportunities. This intense three-day program begins with communications training geared toward sharpening oral and written communication skills.

What ARA members are saying about participating in the 2019 LAIB program:

“Very informative program. Gave me the insights & knowledge of how to get involved telling our story.”

–Matt Bingham, Valley Agronomics, LLC


“Syngenta’s and ARA's Leadership at Its Best program is the best leadership program, not only agriculture industry but in all industrial sectors today.”

–Douglas Griese, Asmus Farm Supply


Contact Ashley West,, 202-595-1726