Special Offer for ARA Members: $100 Off! | Join us at Tech Hub LIVE Conference and Expo !

ARA is excited to announce their 5th year as a Supporting Organization for the Tech Hub LIVE Conference and Expo taking place July 21-23 in Des Moines, Iowa. As a Supporting Organization, all ARA Retailer Members receive $100 off registration! Click here to register and select the ARA Retailer Member category upon check out. 

Now celebrating its 5th anniversary, Tech Hub LIVE is the premier event where ag retailers, dealers, agronomists, advisers, and tech innovators come together to tackle the real-world challenges facing agriculture today. It’s where smart tech meets practical solutions—designed to drive efficiency, boost profitability, and deliver results in the field and at the farm gate. Whether you’re exploring tools for tomorrow or implementing strategies now, this is where progress begins.  

This year’s agenda focuses on today’s most critical ag tech challenges and insights. Mike Naig, the Iowa Secretary of Agriculture will highlight the top trends and innovations shaping the future followed by a Keynote presentation from Jeff Blair, President and CEO of GreenPoint Ag highlighting how ag retailers are using smart tech to cut costs, streamline operations, and stay ahead in a challenging market. With sessions on critical topics from AI, cybersecurity and data protection to workforce challenges and smarter business strategies, we’re covering everything your business needs to thrive. View the schedule.

Can’t miss sessions include:

• AI Tools in Agriculture: What to Know Before You Buy In
• Purdue/CropLife Retail Precision Ag Adoption Survey: Top Technologies Shaping 2026
• Panel: Farmers Tell It Like It Is: Ag Tech, AI, and Retailer Relationships in the Real World
• View all speakers 

Special Features include…

• Women in Ag Tech (WiAT): A dynamic half-day event empowering women in ag tech. Connect with peers, explore trends, tackle challenges, and help shape the future of agriculture. Leave inspired and ready to lead with clarity. Learn more.
• Welcome Party at Principal Park - A crowd favorite! Kick off Tech Hub LIVE with great music, tasty bites, and even better company at Principal Park, home of the Iowa Cubs. Mingle, laugh, and make memories before the conference officially begins!
• Expert Exchange (new!): Facilitated, interactive discussions focused on solving real-world challenges in ag retail—from ROI and tech integration to regulatory hurdles and farmer relationships.
• Fireside Chats – Short, casual conversations with ag industry leaders—including CropLife Top 100 Retailers—offering real-world insights on ag tech programs, adoption trends, innovation, and solvable challenges in ag retail. Don’t miss the chat with ARA President and CEO Daren Coppock, who will unpack what’s moving—and what’s stuck—in Washington. He’ll spotlight key federal policy developments that ag retailers need to track to protect their business and prepare for what’s ahead.
• Tech Talks: Discover the latest products and services on the market today with this series of 10-minute talks on the Expo Floor.
• Post Conference Workshop: Join us after the conference ends for Spray Drones & Ag Retail: Finding the Sweet Spot for Profitability as we dive deeper into spray drones and learn what it truly takes to make them a viable, scalable part of our operations.

Tech Hub LIVE is the can’t-miss ag tech event of the summer. It is the one place where you can connect with the largest gathering of peers to connect with peers, discover solutions to challenges, gain insights of what’s to come, and explore Tech That Works.

Powered by Meister Media Worldwide, a leading global agriculture media and events company, committed to cultivating a sustainable world through nearly 100 years of expertise and backed by the family of brands you know and trust. And presented by CropLife Media Group™, the leading voice in ag retail, and presented in partnership with the Global AgTech Initiative (GATI) and AgriBusiness Global (ABG Global).