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ARA-Farmobile Fleet Optimization

Optimize fleet ROI

Mar 01, 2021

March is here and the clock is ticking in preparation for spring field work. What if you could do just one thing different this season to increase margins and add dollars to your fleet’s bottom line? You can — there’s time before the season hits.

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Field sunrise

ARA Remembers Ford B. West

Feb 16, 2021

The ARA family was saddened to learn of the recent passing of Ford B. West after his 34-year career at the helm of The Fertilizer Institute. Read more about his legacy among ag retailers specifically.

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Safe pesticide use

ARA Celebrates National Pesticide Safety Education Month

Feb 10, 2021

February is National Pesticide Safety Education Month to raise awareness for pesticide safety education and share best practices for safe pesticide use.

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ARA Fleet Optimization Blog Post

Snow ball Run! Stop lo$ing idle time

Feb 05, 2021

Agronomic and machine data collected across your entire fleet, in real-time, will start your own snowball effect -- first with logistics and then small wins like reducing an hour or two in idle time per day. And then watch it gain speed, because data will tell your own fleet performance story resulting in more acres covered in a week and a leaner, meaner fleet at the end of the year.

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ARA Fleet Optimization Blog Post

Fine tune fleet performance + ROI

Feb 02, 2021

Ag retailers now have the opportunity to not only monitor a full-fleet LIVE on a single screen, but they can derive detailed insights about the performance of their application and tender fleet and convert data into cost savings, operational efficiencies and potentially incremental revenue.

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ag labor

ARA Successfully Lobbied for an Exception for Certain H-2 South African Workers

Jan 29, 2021

ARA successfully lobbied Congress and the Biden administration on a national interest exemption for certain H-2 travelers from South Africa along with other national and state ag groups.

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ARA-Farmobile Fleet Optimization

Is Your Machine Data Driving Fleet Performance? IF NOT, WHY NOT?

Jan 14, 2021

Since the mid-90s with the emergence of yield monitors and variable rate technology, the ag industry has focused, almost exclusively, on agronomic data. The truth is, now there’s another powerful data set waiting to be leveraged — machine collected-data. This is data visible in real-time, accessible 24/7 and available for immediate, deep dive future fleet analysis.

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COVID-19 Coronavirus

Helpful Links on COVID-19

Jan 07, 2021

Information, guidance and resources to be used to help agricultural retailers and distributors continue operations amid the COVID-19 pandemic.

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CCA Award Winner

Coalition Names Illinois CCA Winner of CCA Conservationist of the Year Award

Dec 08, 2020

ARA is proud to be a member of the Coalition that named Illinois CCA the Winner of the CCA Conservationist of the Year Award. Michael Wilson of Allandale, Ill., is the 2020 winner and works for ARA member Wabash Valley Service Co.

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2020 Rising Stars

What Leadership in Ag Means to ARA Rising Stars

Nov 30, 2020

The 2020 ARA Class of Rising Stars were challenged to explain what leadership in agriculture means to them in an essay or video format. Check out their stories in this blog post!

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