ARA & CCAs Express Strong Support for USDA’s Regenerative Agriculture Initiative

ARLINGTON, Va. – The Agricultural Retailers Association (ARA) and Certified Crop Advisors (CCAs) welcome the recent announcement by U.S. Secretary of Agriculture Brooke L. Rollins, U.S. Health and Human Services Secretary Robert F. Kennedy, Jr., and CMS Administrator Dr. Mehmet Oz regarding the new $700 million Regenerative Pilot Program. ARA applauds the Trump Administration’s commitment to voluntary, incentive-based conservation efforts that place farmers first and strengthen America’s food and fiber supply.

"ARA stands ready to collaborate with USDA, NRCS, and all agricultural partners to ensure the Regenerative Pilot Program strengthens producer profitability, enhances natural resources, and supports a resilient food and fiber system for generations to come," said Hunter Carpenter, ARA's Senior Director of Public Policy.

Agricultural retailers and the Certified Crop Advisers (CCAs) they employ have long been at the forefront of helping growers adopt practices that improve soil health, protect water quality, and enhance long-term productivity. Many regenerative agriculture principles—such as the 4R nutrient stewardship framework, no-till and strip-till systems, cover crops, variable-rate application, and grazing—are already implemented across the country. For decades, growers have voluntarily invested in these practices because they improve soil function, increase efficiency, and support more resilient farm operations. Farmers are the original conservationists, and their commitment to leaving the land better than they found it remains steadfast.

ARA strongly supports USDA’s voluntary and incentive-driven approach to regenerative agriculture. These practices must make agronomic and economic sense for individual operations, and we encourage USDA to work closely with agricultural retailers—the trusted advisers who serve farmers every day—to help determine where and how regenerative approaches can be implemented profitably. At the same time, growers who choose not to adopt certain practices, for whatever reason, should not be penalized. Successful conservation requires flexibility and respect for the diversity of production systems across American agriculture.

The technical expertise offered by ag retailers and their CCAs is essential for helping producers adopt regenerative practices in ways that fit their farms and improve their bottom lines. ARA looks forward to working in concert with NRCS staff—not in lieu of them—to expand technical assistance and ensure that growers receive the full benefit of both public and private-sector expertise.

The Increased TSP Access Act represents an important opportunity to expand the number of CCAs who can be certified as Technical Service Providers, bolstering NRCS capacity and accelerating on-farm adoption of regenerative systems. ARA greatly appreciates Senators Roger Marshall (R-KS), Michael Bennet (D-CO), Representative Jim Baird (R-IN), and others for introducing this bipartisan, bicameral legislation to help address TSP shortages.

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