ARA Debuts LaborLink: A Smarter Way for ARA Members to Find Workers

The Agricultural Retailers Association (ARA) is pleased to announce the launch of LaborLink, a new member benefit designed to help agricultural retailers address one of their most urgent operational challenges: securing reliable labor. Through a partnership with másLabor, the nation’s leading provider of H-2 visa services, ARA members now have direct access to expert support in navigating H-2 visa processes.

“Our members are dealing with significant labor shortages that impact everything from product delivery to service capacity,” says Daren Coppock, ARA President and CEO. “LaborLink gives members access to a proven, legal workforce solution—and it comes at a critical time in the hiring cycle.”

The H-2 visa program enables U.S. employers to legally hire foreign workers for temporary, non-agricultural positions. For agricultural retailers—many of whom require help with logistics, custom application, and facility operations—the program offers a powerful tool for filling workforce gaps.

Crucial Timing

To be eligible for the spring workforce window, employers must begin the H-2 application process by June 1. By starting now, ARA members can bring workers in during the fall and rehire them in spring 2026 under a cap-exempt status, significantly improving their chances of success.

With LaborLink, ARA members receive: 
•    Strategic consultation to determine H-2 eligibility and approach
•    Full-service filing and compliance support
•    Access to industry-leading tools and templates
•    A dedicated case manager from másLabor
másLabor currently represents more H-2 program clients across more sectors and states than any other provider, offering deep expertise in regulatory navigation, audit readiness, and workforce onboarding.

“This collaboration is another example of how ARA is working to deliver real, timely solutions to help members operate more effectively,” Coppock says. “We’re proud to offer this benefit and look forward to seeing the impact it makes across the industry.”

Get more information about ARA's LaborLink.