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ARA & Smartwyre Announce Strategic Partnership to Help Retailers Improve Profitability and Operational Clarity

May 04 2026

ARLINGTON, Va.-- The Agricultural Retailers Association (ARA) and Smartwyre have announced a new partnership designed to help agricultural retailers gain clearer insight into profitability, improve supplier program performance, and materially increase margins by making more informed buying and selling decisions.

Through this collaboration, Smartwyre will provide ARA members with exclusive services and technology offerings aimed at helping retailers better understand and manage key profit drivers within their business.

As part of the partnership, ARA members will have access to a Retail Profit Health Assessment designed to help retailers analyze critical components of their operations, including better data visibility to drive stronger profitability.

In addition to the assessment, Smartwyre will offer ARA members access to its technology platform and professional services designed to simplify complex commercial processes across retail operations.

By combining Smartwyre’s commercial technology with ARA’s leadership and network within agricultural retail, the partnership aims to provide retailers with practical tools and insights that support stronger financial performance and more efficient operations.

Both organizations believe the initiative will help retailers modernize how they manage supplier programs, pricing, and profitability—while reinforcing ARA’s role as a thought leader in supporting innovation in agricultural retail.

Learn more here.