Put your agronomic expertise to work in smarter, more profitable ways with SECURE financing from WinField United.

In today’s volatile agricultural market, the difference between success and stagnation often comes down to smart financial planning and strategic timing. For ag retailers, this creates a clear opportunity: offering financing solutions that not only help growers make better agronomic decisions but also open the door to increased sales, loyalty and long-term business growth.

One such solution is SECURE^TM financing from WinField®  United, a program built to align with the way farming works. By offering flexibility, ease of use and integration with agronomic planning, SECURE financing is helping retailers unlock more value from every grower relationship.

Positioning financing as a tool

Successful growers know that their financial choices are deeply connected to their agronomic ones. That’s why WinField United developed SECURE financing as a management tool that reflects the variability and complexity of modern agriculture.

With SECURE financing, retailers can offer growers access to competitive fixed-rate financing for seed and crop protection and variable rates on fertilizer and custom application purchases. This enables growers to base decisions on what’s best for their fields, not just what’s most affordable in the moment. When operating capital is available, growers and their retail agronomists can prioritize efficiency and ROI, benefiting both their operation and the retailer’s bottom line.

Offering financing terms shaped around farming practices

Markets shift quickly, and retailers who equip growers with reliable financing give them the confidence to act fast. With SECURE financing, growers can seize opportunities without waiting on available cash, enabling them to buy inputs at favorable prices and reduce risk across their operations.

Even better, repayments can be deferred until after harvest, into the following calendar year, aligning with the grower’s revenue cycle. For retailers, this means stronger sales and more satisfied, competitive customers.

Another advantage of SECURE financing is it offers freedom in product selection. Because the program supports purchases across a wide range of brands and input categories, retailers aren’t locked into narrow program parameters. Retailers can confidently recommend the best-performing products for each acre, enhancing agronomic outcomes while building trust.

Fueling sales throughout the year with financing

By incorporating financing in the early stages of the agronomic planning process, retailers can offer holistic strategies that support profitability and long-term stability. Whether advising on input purchases or structuring repayment terms, retailers using SECURE financing become indispensable allies in the grower’s success.

At the same time, extending financing beyond real-time sales allows retailers to lengthen the selling season and smooth out revenue cycles generating more consistent sales and fostering deeper customer loyalty.

Simplifying the finance process

Backed by more than a decade of success, SECURE financing is designed to be easy to use from start to finish. Retailers benefit from a turnkey system supported by WinField United’s deep bench of agronomic expertise, data tools and administrative resources. From farmgate conversations to back-office execution, SECURE financing fits seamlessly into day-to-day operations.

Flexibility makes SECURE financing stand out. Retailers can offer credit lines of up to $750,000 through a streamlined single-page application. For larger amounts, additional documentation is needed.

Unlocking more with SECURE Financing 

Retailers looking to expand their customer base, increase early-season sales and deliver long-term value should consider SECURE financing as a foundational part of their go-to-market strategy. SECURE financing isn’t just another financing program—it’s a sales enablement tool that puts a retailer’s agronomic expertise to work in smarter, more profitable ways.

To learn how SECURE financing can help unlock new sales opportunities and build lasting grower relationships, visit winfieldunited.com/secure or contact your local WinField United representative.

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